The LEGO Group x BBC Studios BLUEY Partnership assets.zip

 - The LEGO Group and BBC Studios announce new global collaboration bringing animated television series BLUEY™ to life in LEGO® form for the first time
 - The six new LEGO Bluey products within the LEGO 4+ and LEGO DUPLO® product lines will be revealed this spring, before being available for fans later this year



Partnership asset option 2.png

**Billund, Denmark, 9th January 2025:** The LEGO Group and BBC Studios have today announced a new partnership merging the globally adored world of *Bluey* with the fun and creative possibilities of the LEGO® universe for the first time ever.  

The partnership introduces an exciting collaboration with six new LEGO Bluey sets to appear in 2025 across the LEGO 4+ and LEGO DUPLO themes, inspired by the animated TV series *Bluey*. *Bluey* follows a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun. 

The partnership aims to create equally fun moments of imaginative roleplay and creativity for families as they build, connect and play out their favourite scenes from the show. The six new LEGO Bluey products will be revealed this spring. 

*“We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios. It’s been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike. Just like the LEGO brand, the Bluey brand has play at the heart of everything they do, which aligns perfectly with the LEGO brand values and mission.”* said **Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group.** 

**Julie Kekwick, Head of Licensing Hardlines Consumer Products at BBC Studios** added: “*We’re thrilled to partner with the LEGO Group for Bluey! We believe that LEGO Bluey products will offer families a fantastic new way to engage with beloved characters and stories from the hit animated series, cultivating even more imaginative play inspired by the Heelers”* 

*Bluey* is 2024’s most-watched series globally on Disney+, and the year’s No. 1 most-watched series on streaming to date through November among total viewers in the U.S., with more than 50.5 billion minutes watched.* Bluey also holds the #1 kids show spot on ABC Australia and CBeebies and Disney+ in the UK. Additionally, Bluey is the #1kids show on Disney Jr in Canada, Spain, Portugal, Poland and South Africa. 

**Cheese and crackers! Keep an eye out for additional information about this exciting collaboration, on [www.LEGO.com][1] and [www.Bluey.tv][2].**  


  [1]: https://www.lego.com/en-us/themes/bluey/about
  [2]: http://www.Bluey.tv

For press enquiries, please contact [media@LEGO.com.][1] 

**Source: Nielsen Media Research; Streaming Content Ratings 1/1/24-11/24/24* 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.  The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.   

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][2]   

**About BLUEY™** 
The series follows Bluey, a loveable, inexhaustible, Blue Heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. 

Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.  

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. 

[Website][3] 
 
**About Ludo Studio** 
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au 

**About BBC Studios Brands & Licensing** 
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide.  Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. 

 


  [1]: mailto:media@LEGO.com
  [2]: https://www.lego.com/
  [3]: https://www.bluey.tv/

Notes to Editors

BBC Studios x the LEGO Group Partnership announcement asset2.jpg

The LEGO Group and BBC Studios have today announced a new partnership merging the globally adored world of Bluey with the fun and creative possibilities of the LEGO® universe for the first time ever.  

Hooray! The LEGO Group and BBC Studios Announce New BLUEY™ Partnership 

The LEGO Group and BBC Studios have announced a partnership merging Bluey with the creative possibilities of the LEGO® universe for the first time ever.  

the LEGO Group and BBC Studious BLUEY Partnership

Asset_Bundle_LEGO_Duplo_Peppa_Pig.zip

10433_Lifestyle_envr.jpg

**Billund – March 14, 2024**: Today, the LEGO Group is thrilled to reveal the brand-new LEGO® DUPLO® PEPPA PIG sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favourite pig, toddlers can immerse themselves into the colourful world of PEPPA PIG through LEGO DUPLO sets coming this summer.   

This year marks the 20th anniversary of PEPPA PIG and it’s the perfect occasion for the new LEGO DUPLO PEPPA PIG sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.  

The four new sets offer great play experiences that inspire  role-play and creativity, and like any LEGO DUPLO set, they have been thoughtfully designed with Learning through Play at the heart to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Intelligence quotient) skills while playing out their stories. For instance, when roleplaying daily routines, toddlers learn to understand feelings, strengthen imagination and creativity and well as building relations, all while having fun. PEPPA PIG encourages kids to jump in together and explore the world around them and instils a powerful confidence to treat every first step as a new adventure - from the everyday to the epic. 

10431_Lifestyle_cons.jpg

Children ages 2+ can now bring their favourite PEPPA PIG moments to life with the new sets:   

 - **PEPPA PIG Garden and Tree House** embraces Peppa’s joy of outdoor play. Builders can enjoy the wonders of nature, garden games and the activities that she is so fond of, role-play planting seeds and sunflowers and watering the garden with her brother George or spending time up in the tree house.  
 - **PEPPA PIG Boat Trip** allows kids to hop onboard Grandpa Pig’s incredible sailing boat with Peppa and imagine spending the day sailing on the sea or staying onshore to build a sandcastle, look for seashells or rest under the beach umbrella. 
 - **PEPPA PIG Supermarket** lets toddlers' shop for all the ingredients on the list at the supermarket, pop them in the trolley, and purchase everything needed to make Peppa’s favourite cake. 
 - **PEPPA PIG Birthday House** invites builders to the party at Peppa’s house with Peppa and her friends Suzy and Pedro. Kids can role-play unwrapping the colourful present and serve some delicious cake to guests. 

“*We are excited to finally reveal the LEGO DUPLO PEPPA PIG sets. They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful PEPPA PIG world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel support their learning and development journey through play”,* says **Roberta Cardazzo, Design Manager at the LEGO Group.** 

“*For two decades, PEPPA PIG has taught values of confidence, friendship and individuality to preschoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more,”* says **Casey Collins, President of Licensed Consumer Products at Hasbro**. “*Crafted specifically for little hands, LEGO DUPLO is the perfect expansion to the world of PEPPA PIG. With these colourful sets, preschoolers  build foundational skills and explore the world around them with their best friend Peppa by their side.”*

But new products aren’t all that’s happening, as engaging new content and play experiences will be available for children soon.  
 - The LEGO Group and Hasbro have teamed up with branded entertainment destination leader Merlin Entertainments to create unique play experiences with LEGO DUPLO PEPPA PIG play areas coming to select Merlin Entertainments attractions and theme parks. The first LEGO DUPLO PEPPA PIG play park area will open in Billund, Denmark on March 23rd at LEGOLAND® Billund. This will be followed soon after by Europe’s first standalone Peppa Pig Theme Park soon to open in Günzburg situated next to LEGOLAND® Deutschland. 
 - The LEGO DUPLO PEPPA PIG app is also globally available for pre-order today. The app provides preschoolers with a fun and safe digital play experience where they can build, play, and learn on fun adventures with Peppa.  

**The LEGO DUPLO PEPPA PIG sets are available via LEGO Stores, [www.LEGO.com/duplo][1] and third-party retailers from June 1st and in Americas from August 1st. See the new LEGO DUPLO PEPPA PIG products here: [www.LEGO.com/duplo][2]** 


  [1]: http://www.LEGO.com/duplo
  [2]: https://www.lego.com/themes/duplo/about

For more information, contact [media@lego.com][1] 

**Product information** 
**LEGO DUPLO Peppa Pig Garden and Tree House (10431)** 
 - Pieces: 20
 - Ages: 2+
 - Measurement includes a tree house measuring over 7.5 in. (19 cm) high, 7.5 in. (19 cm) wide and 2.5 in. (6 cm) deep. 
 - Skills in focus:  
IQ - Match and sort to make the sunflower grow.  
EQ - Express care for nature and help the garden to grow and blossom. 
 - Price: £17.99 / €19,99/$19.99

**LEGO DUPLO Peppa Pig Boat Trip (10432)** 
 - Pieces: 21
 - Ages: 2+
 - Measurement includes a boat toy that measures over 4.5 in. (11 cm) high, 4.5 in. (12 cm) long and 7 in. (18 cm) wide. 
 - Skills in focus:
IQ - Help kids develop observation and imitating skills as they act out PEPPA and Grandpa Pig sailing by the beach. 
EQ - Offers kids an understanding of feelings. Labels emotions from the story and raises questions and bonding time. 
 - Price: £24.99/€29,99/$29.99

 **LEGO DUPLO Peppa Pig Birthday House (10433)** 
 - Pieces: 59
 - Ages: 2+
 - Measures over 10 in. (26 cm) high, 8 in. (20 cm) wide and 15 in. (6 cm) deep. 
 - Skills in focus:
IQ - Help kids develop observation and imitating skills as they act out the birthday story and birthday traditions.  
EQ - Understand feelings and labels emotions from the story rand raises questions. 
 - Price: £39.99/ €44,99/$44.99

**LEGO DUPLO Peppa Pig Supermarket (10434)** 
 - Pieces: 63
 - Ages: 2+
 - Measures over 8.5 in. (21 cm) high, 22 in. (57 cm) wide and 8.5 in. (22 cm) deep. 
 - Skills in focus:
IQ - Help kids develop observation and imitating skills as they act out PEPPA and her family grocery shopping.  
EQ - Understand feelings and labels emotions from the shopping story.  
 - Price: £59.99/€69,99/$69.99

  [1]: mailto:media@lego.com

Notes To Editors

**Merlin Entertainments LEGO DUPLO PEPPA PIG Theme Park Areas** 
The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin Entertainments theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at [LEGOLAND][1]® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. 

The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures. 

**START OFF BIG with LEGO DUPLO PEPPA PIG!** 
As DUPLO bricks are larger bricks for smaller hands, we invite families to start off big, introducing kids ages 2+ to dive into the world of LEGO DUPLO with PEPPA PIG. 

Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun. 

Visit the page to see all the new LEGO DUPLO PEPPA PIG products: [www.LEGO.com/duplo][2] 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: [www.LEGO.com][3] 

**About Hasbro** 
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. 

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit [www.corporate.hasbro.com.][4] 

**About PEPPA PIG** 
Peppa Pig is a British animated television series that has been airing for 20 years, across ten seasons in over 180 territories as of 2024. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic. 

**About Merlin Entertainments** 
Merlin Entertainments is a global leader in branded entertainment destinations, operating over 140 attractions, 23 hotels and 6 holiday villages in 23 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. 

See [www.merlinentertainments.biz][5] for more information. 

**Merlin’s Partnership with HASBRO:** 
 - Merlin’s inaugural PEPPA PIG Theme Park opened in Orlando, Florida; additional PEPPA PIG Theme Park locations in Dallas, Texas and Gunzburg, Germany are set to open in 2024. PEPPA PIG Theme Parks provide a fully themed world for a days-worth of activity, including roller coasters, shows, restaurants and a whole host of immersive family fun. 
 - Merlin’s five PEPPA PIG World of Play locations are in the U.S. (Dallas, Michigan, Chicago), China (Shanghai), and Holland (Leidschendam); PEPPA PIG World of Play locations provide a shorter-stay indoor attraction, designed for preschool children with up to 14 themed areas, a retail store and more, all themed around Peppa and her family. 
 - Two additional PEPPA PIG themed areas can also be found at Merlin’s most popular European Parks – including Heide Park in Germany and Gardaland in Italy - featuring interactive PEPPA PIG sets and experiences. 
 - All of Merlin’s attractions and resorts have a strong emphasis on ‘fun for everyone’ with many accredited as sensory or Autism friendly and with a range of accessible rides, trained staff and specially designed rides for those in wheelchairs. 

**Merlin’s Partnership with the LEGO Group:** 
 - For 18 years, Merlin Entertainments has been the proud operator of ten LEGOLAND® Parks and Resorts across the globe, including locations in the U.S. (Orlando, California and New York), the UK (Windsor), South Korea, Japan, Malaysia, Dubai, Germany, and the original LEGOLAND® in Denmark. 
 - In Orlando, Florida and soon in Gunzburg, Germany, LEGO and PEPPA PIG fans will be able to visit LEGOLAND® Resorts and PEPPA PIG Theme Parks, which are adjacent to each other. This will provide guests with a perfect entertainment cluster of educational and entertainment experiences that cater to a diverse range of ages and abilities. 
 - There are currently 27 LEGOLAND® Discovery Centres, as well as six next generation LEGO® Discovery Centres. LEGO® Discovery Centres offer highly interactive indoor LEGO play where families are free to play, explore, create, and laugh together. The LEGO Discovery Centres offer experiences designed to allow more family learning-through-play activities, with immersive activities and workshops for children and their families to indulge their imagination with their own LEGO creations.[www.legodiscoverycentre.com][6] 

 


  [1]: https://www.legoland.dk/en/explore/the-park/new-in-2024-peppa-pig-comes-to-legoland/
  [2]: https://www.lego.com/themes/duplo/about
  [3]: https://www.lego.com/
  [4]: https://corporate.hasbro.com/
  [5]: http://www.merlinentertainments.biz/
  [6]: https://www.legodiscoverycentre.com/

The LEGO Group is thrilled to reveal the brand-new LEGO® DUPLO® PEPPA PIG sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favourite pig, toddlers can immerse themselves into the colourful world of PEPPA PIG through LEGO DUPLO sets coming this summer.   

Finally! New LEGO® DUPLO® PEPPA PIG Sets Revealed 

the LEGO Group is thrilled to reveal the brand-new LEGO® DUPLO® PEPPA PIG sets in collaboration with leading toy and game company Hasbro.

LEGO Duplo Peppa Pig products

teaser_16x9.png

*The LEGO Group, Hasbro and Merlin Entertainments Join Forces to Create PEPPA PIG Products & Play Experiences* 

*Teaser revealed on social media today* 

**Billund, Denmark, January 23 2024:** A delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful and beloved character to life in LEGO® DUPLO® form – PEPPA PIG! 

Just in time for PEPPA PIG’s 20th anniversary, the companies are celebrating everyone’s favorite piggy with new experiences for toddlers. With a shared commitment to create and deliver great play experiences to children all around the world, the three brands will introduce new ways for preschoolers to engage with the much adored and globally celebrated PEPPA PIG character, known for her little snorts, giggles and love of jumping in muddy puddles. 

“PEPPA PIG is hugely popular and LEGO fans have been asking us to do a partnership for years, it was only natural that the world’s most popular pig needed to come to life in buildable LEGO sets, so we are excited to finally make that happen with the amazing team at Hasbro,” says Roberta Cardazzo, Design Manager at the LEGO Group.  

“Peppa is known for her confidence, ability to express herself and adopt new skills. She handles everyday tasks and obstacles with curiosity and charm and inspires children to be patient and learn to share. Toddlers can be creative with the Peppa sets and play out stories with the iconic figures, while they learn about caring for nature, friendship, and daily routines. It has been a joy bringing Peppa to life in products and we hope our LEGO DUPLO PEPPA PIG will create laughs and joyful moments wherever she goes.”  

The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at [LEGOLAND][1]® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures.  

“For 20 years, PEPPA PIG has leaned into storytelling that reflects the real lives and first experiences of preschoolers around the world. With kids at the center of the brand, we recognize the importance of working with best-in-class partners to deliver toys and experiences tailored to her littlest fans,” said Casey Collins, President of Licensed Consumer Products at Hasbro. “LEGO Group and Merlin share in Hasbro and PEPPA’s goal of designing play experiences specifically for little ones, giving children the confidence to treat every first step as a new adventure and confidently jump into all of life’s muddy puddles.” 

Since the beloved animated television series first premiered in 2004, PEPPA PIG has encouraged kids to jump in together and explore the world around them. With their best friend Peppa by their side, preschoolers have the confidence to treat every first step as a new adventure – from the everyday to the epic. Now in its 10th season, the PEPPA PIG animated television series has been running for 20 years in over 180 territories. Globally successful, the brand connects with consumers across every touchpoint, from entertainment and retail to theme parks, touring shows and so much more.  

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s PEPPA PIG to life with the DUPLO brand, beginning with our new PEPPA PIG Theme Park in Gunzberg and our LEGOLAND Billund Resort, as our guests make life-long memories and learn through play.” 

**Stay tuned for the full reveal of LEGO DUPLO PEPPA PIG products coming soon: [www.LEGO.com/duplo][2] or find inspiration and play tips here: [www.LEGO.com][3]**	 


  [1]: https://www.legoland.dk/en/explore/the-park/new-in-2024-peppa-pig-comes-to-legoland/
  [2]: https://www.lego.com/themes/duplo/about
  [3]: https://www.lego.com/themes/duplo/about

**Merlin Entertainments LEGO DUPLO PEPPA PIG Theme Park Areas** 
The exciting collaboration will see PEPPA PIG come to life in LEGO DUPLO form for the very first time in LEGO products, as well as incredible attractions and rides in Merlin Entertainments theme parks. The first experiences will launch this year in Germany and Denmark, including the world’s only LEGO DUPLO PEPPA PIG area at [LEGOLAND][1]® Billund and the brand-new PEPPA PIG Park in Gunzburg in Germany, situated next to LEGOLAND® Deutschland Park. 

The theme park experiences will bring to life the LEGO DUPLO PEPPA PIG sets, iconic scenes, and characters from the TV show in real-life PEPPA adventures. 

**START OFF BIG with LEGO DUPLO PEPPA PIG!** 
As DUPLO bricks are larger bricks for smaller hands, we invite families to start off big, introducing kids ages 2+ to dive into the world of LEGO DUPLO with PEPPA PIG.  

Our big bricks open a world of possibilities for pre-school play that’s endless, diverse and fun.  

Stay tuned for the full reveal of LEGO DUPLO PEPPA PIG coming soon: [www.LEGO.com/duplo][2]  

**Learning Through Play**  
We know that when children play, they learn crucial 21st century skills that they need to thrive in the future. Playing is also the most fun way to learn! Learning through play is how we’re built to learn. And 90% of a child’s brain develops before the age of 5, so early Learning Through Play moments are crucial. Find play tips [here][3]. 

The evidence keeps growing that playing helps children master all the skills they need to thrive in our fast-moving, ever-changing world. We firmly believe in the transformative value of Learning Through Play, which is why we have made a lasting commitment to it. We have teamed up with experts in early education to explore the importance of play in children’s development. Learn more [here][4]. 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 130 countries worldwide. For more information: [www.LEGO.com][5] 

**About Hasbro** 
Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.   

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit [www.corporate.hasbro.com.][6]  

**About PEPPA PIG** 
PEPPA PIG is a British preschool animated television series that has been airing for almost 20 years, across nine seasons in over 180 territories as of 2023. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.  

**About Merlin Entertainments** 
Merlin Entertainments is a global leader in branded entertainment destinations, operating over 140 attractions, 23 hotels and 6 holiday villages in 23 countries and across 4 continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees. 


  [1]: https://www.legoland.dk/en/explore/the-park/new-in-2024-peppa-pig-comes-to-legoland/
  [2]: https://www.lego.com/themes/duplo/about
  [3]: https://www.lego.com/en-dk/theme/duplo/help-them-play?icmp=LP-SHQL-Standard-Duplo_By_Skills_QL_Tips-TH-DU-EWVJ44WGC4
  [4]: https://www.lego.com/en-dk/themes/duplo/about-learning-through
  [5]: https://www.lego.com/
  [6]: https://corporate.hasbro.com

See [www.merlinentertainments.biz][1] for more information. 

**Merlin’s Partnership with HASBRO:**  
 - Merlin’s inaugural PEPPA PIG Theme Park opened in Orlando, Florida; additional PEPPA PIG Theme Park locations in Dallas, Texas and Gunzburg, Germany are set to open in 2024. PEPPA PIG Theme Parks provide a fully themed world for a days-worth of activity, including roller coasters, shows, restaurants and a whole host of immersive family fun. 
 - Merlin’s five PEPPA PIG World of Play locations are in the U.S. (Dallas, Michigan, Chicago), China (Shanghai), and Holland (Leidschendam); PEPPA PIG World of Play locations provide a shorter-stay indoor attraction, designed for preschool children with up to 14 themed areas, a retail store and more, all themed around Peppa and her family. 
 - Two additional PEPPA PIG themed areas can also be found at Merlin’s most popular European Parks – including Heide Park in Germany and Gardaland in Italy - featuring interactive PEPPA PIG sets and experiences. 
 - All of Merlin’s attractions and resorts have a strong emphasis on ‘fun for everyone’ with many accredited as sensory or Autism friendly and with a range of accessible rides, trained staff and specially designed rides for those in wheelchairs. 

**Merlin’s Partnership with the LEGO Group:**  
 - For 18 years, Merlin Entertainments has been the proud operator of ten LEGOLAND® Parks and Resorts across the globe, including locations in the U.S. (Orlando, California and New York), the UK (Windsor), South Korea, Japan, Malaysia, Dubai, Germany, and the original LEGOLAND® in Denmark. 
 - In Orlando, Florida and soon in Gunzburg, Germany, LEGO and PEPPA PIG fans will be able to visit LEGOLAND® Resorts and PEPPA PIG Theme Parks, which are adjacent to each other. This will provide guests with a perfect entertainment cluster of educational and entertainment experiences that cater to a diverse range of ages and abilities.  
 - There are currently 27 LEGOLAND® Discovery Centres, as well as six next generation LEGO® Discovery Centres. LEGO® Discovery Centres offer highly interactive indoor LEGO play where families are free to play, explore, create, and laugh together. The LEGO Discovery Centres offer experiences designed to allow more family learning-through-play activities, with immersive activities and workshops for children and their families to indulge their imagination with their own LEGO creations.[www.legodiscoverycentre.com][2]  

 


  [1]: http://www.merlinentertainments.biz/
  [2]: https://www.legodiscoverycentre.com/

A delightfully unexpected mashup of companies founded in fun and play is now revealed between the LEGO Group, Hasbro and Merlin Entertainments, who are coming together to bring a truly joyful and beloved character to life in LEGO® DUPLO® form – PEPPA PIG!

Hello Peppa Pig! Hello Daddy Pig!   The LEGO Group Welcomes PEPPA PIG Franchise into LEGO® DUPLO® 

A mashup of companies fThe LEGO Group, Hasbro and Merlin Entertainments are coming together to bring LEGO® DUPLO® PEPPA PIG to life

LEGO DUPLO PEPPA PIG

Asset_Bundle_LEGO_Gabby_s_Dollhouse.zip

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 *- Gabby's Dollhouse is a mixed media preschool series that transports fans into an animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in a growth mindset, the series’ activity-based episodes encourage confidence, flexible thinking and learning from your mistakes*

 *- The new LEGO® Gabby’s Dollhouse sets feature iconic moments, characters and scenes from the hit show, offering a unique role-playing opportunity inspired by the growth mindset curriculum* 

 *- Sets are available for pre-order now*



**Billund, May 1, 2023**: The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, *Gabby’s Dollhouse* to life in LEGO brick form with the launch of its first-ever line based on the popular global series, with four new sets available for pre-order now and launching August 1st.

*Gabby’s Dollhouse* transports fans into a fantastical world full of adorable cat characters, unboxing surprises and endless adventures, and the all-new LEGO product line inspires limitless possibilities for play, creativity, and imagination. 

The series encourages a “growth mindset,” modelling flexible thinking, confidence and celebrating your mistakes, true to Gabby’s catchphrases, “I haven’t figured that out YET,” and “I failed fantastically!”. The LEGO sets offer children a unique role-playing opportunity that encourages imaginative play and creative problem-solving. By facing challenges, Gabby’s can-do spirit models ways for kids to feel empowered, through resilience and finding creative solutions through teamwork, even if things don’t work out at first. The aspirational series shares the LEGO brand values of creativity, fun and imagination as well as the company’s vision to be a global force for learning through play.

“I’m excited that we’re bringing the world of *Gabby’s Dollhouse* to life in brick form” says James Stephenson, Senior Designer at the LEGO Group. “We are firm believers in learning through play and Gabby embodies that with her unparalleled tenacity and spirit. Every cat-tastic room in *Gabby’s Dollhouse* tells a story or focuses on a skill or challenge that she and her friends can tackle there. I can’t wait for children to bring this experience to life in their homes, building the sets, solving problems and role-playing.”   

“We’re thrilled to extend our partnership with the LEGO Group to include DreamWorks Animation’s *Gabby’s Dollhouse*,” said Joe Lawandus, Senior Vice President & General Manager, Global Toys & Hardlines, Universal Products & Experiences. “*Gabby’s Dollhouse* delivers what kids love best—unboxing surprises, miniature worlds, and adorable cat characters-- and the LEGO sets inspire them to play along with the show at home by creating, designing and building from their imagination while encouraging flexible thinking and problem solving, just like Gabby does in the series.”

Fans can explore the fantastical world of *Gabby’s Dollhouse* with four new LEGO sets including a buildable *Gabby’s Dollhouse* featuring eight colourful rooms and a sliding cat-a-vator; a Bakey with Cakey Fun playset with a kitchen and giant cupcake; Gabby and MerCat’s Ship and Spa; and Kitty Fairy’s Garden Party with a treehouse, garden with flowers and more!

Sets are available for pre-order now through [www.LEGO.com][1] and selected retailers, ready to launch on August 1st, 2023. 

LEGO Gabby’s Dollhouse video short: [HERE][3]

  [1]: https://www.lego.com//themes/gabbys-dollhouse/about
  [2]: https://www.lego.com/aboutus/news/2023/april/lego-gabby-s-dollhouse-launch
  [3]: https://www.lego.com/themes/gabbys-dollhouse/about

For more information, please contact [media@lego.com][1]  

**FURTHER PRODUCT INFO AND OVERVIEW:**
 
**•	LEGO® Bakey With Cakey Fun (10785)**
o	**Age**: 4+
o	**58 pieces**
o	**Key functions and features include:**
 - Includes a Gabby minifigure
 - Cakey figure
 -A buildable small kitchen with a mixing bowl, ingredients and more
 - A giant cupcake with decorations and a revolving top section  

o	**Price**: £8,99 / €9,99, / $10.99 

**•	LEGO® Gabby and MerCat’s Ship and Spa (10786)**
o	**Age**: 4+
o	**The boat with slide measures:**
o L: 5.5 in. (15 cm)
o W: 4.5 in. (12 cm) 
o H: 2.5 in. (6 cm)
o	**88 pieces**
o	**Key functions and features include:**
 - Includes a Gabby minifigure and MerCat    figure
 - Buildable boat and spa salon
 - Accessories, including sunglasses, a life vest, mirror, hair products and an extra wig for Gabby 

o	**Price**: £18,99 / €20,99 / $19.99 

**•	LEGO® Kitty Fairy’s Garden Party (10787)**
o	**Age**: 4+
o	**The treehouse and slide measures:**
o D:  4 in. (11 cm)
o W: 7 in. (17 cm)
o H: 5 in. (13 cm)
o	**130 pieces**
o	**Key functions and features include:**
 - Includes Gabby minifigure, a Pandy Paws and Kitty Fairy figure
 - Buildable treehouse with a bed and snacks and a garden with flowers, slide, swing, and roundabout 

o	**Price**: £24,99 / €29,99 / $34.99 

**•	LEGO® Gabby’s Dollhouse (10788)**
o	**Age**: 4+
o	**The dollhouse measures**:
o D: 3.5 in. (9 cm)
o W: 12.5 in. (31 cm)
o H: 13.5 in. (34 cm)
o	**498** **pieces**
o	**Key functions and features include:**
 - 8 colourful rooms and a sliding cat-a-vator 
 - 4 iconic characters: Gabby minifigure plus Pandy Paws, MerCat and Cakey figures 
 - Accessories includes a banana, berry, cupcake, cup, bowl, bottle, scissors, paint brush, palette, hairbrush, shampoo bottle, book, flower, microphone, guitar, saxophone and lots more

o	**Price**: £69,99 / €79,99 / $79.99 



  [1]: mailto:media@lego.com

Notes to the Editor

**About DreamWorks Animation’s GABBY’S DOLLHOUSE**
Since the debut of DreamWorks Animation’s hit series *Gabby’s Dollhouse*, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, *Gabby's Dollhouse* is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. Following its launch in 2021, the show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, *Gabby’s Dollhouse* continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in *Gabby's Dollhouse*, now streaming on Netflix.

**About UNIVERSAL PRODUCTS & EXPERIENCES**
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at [universalproductsexperiences.com][1]

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, meaning “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide. 

For more information, please visit: [www.LEGO.com][2]
 
 


  [1]: http://www.universalproductsexperiences.com/
  [2]: https://www.lego.com/

The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse to life in LEGO® brick form with the launch of its first-ever line based on the popular global series, with four new sets available for pre-order now and launching August 1st.

Cat-tastic news! Universal Products & Experiences x The LEGO Group Launch First-Ever Line Inspired by DreamWorks Animation’s Gabby’s Dollhouse  

The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse to life in brick form

LEGO® Gabby’s Dollhouse launch

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