**Billund, April 22nd, Denmark:** Plant seeds of joy this Spring with the help of LEGO® Botanicals, who are expanding their product portfolio to include kids aged 9+, introducing: the LEGO® Botanicals Petite Sunny Bouquet, available from 1st May 2025 and the LEGO® Botanicals Happy Plants, available from 1st June 2025.  

For adult builders, the LEGO® Botanicals Japanese Red Maple Bonsai set arrives on the 1st June 2025, alongside the LEGO® Art  Fauna Collection Tiger building set, a 3D artwork perfect for animal and plant lovers alike. 

With 84% of adults agreeing that play is a fun thing to do as a whole family*, the LEGO Botanicals and LEGO Art collections offer an opportunity to reconnect, either with loved ones or solo, and to prioritise moments of play and joy - whether you’re a casual builder or botanical buff. 

10347_Lifestyle_cons.jpg

**LEGO® Botanicals Petite Sunny Bouquet (10347)**  
Building on the success of the LEGO Botanicals flower bouquets, we're pleased to be launching new offerings designed for kids aged 9-12. This smaller, pastel-coloured arrangement emphasizes authenticity and charm.  

Budding florists will have lots of fun building the LEGO Botanicals Petite Sunny bouquet. With 373 pieces, this bouquet is filled with a variety of LEGO spring flowers, including Billy buttons, bluebells, Cleopatra ferns, yellow yarrow, a pink gerbera, a peony and a tulip. All flowers use adjustable stems to create a bespoke floral display. 

10348_Lifestyle_Cons_01.jpg

**LEGO® Botanicals Japanese Red Maple Bonsai Tree (10348)**  
Capturing the beauty and vibrancy of real red maple bonsai trees, the LEGO Botanicals Japanese Red Maple Bonsai Tree has red, and orange leaves and sits in a dark green plant pot. Symbols of peace and balance, red maple bonsai trees are believed to bring good luck and prosperity, making this immersive project a great gift for plant lovers. 

 

10349_Lifestyle_cons.jpg

**LEGO® Botanicals Happy Plants (10349)** 

Want to put a smile on everyone’s face? Let your creativity blossom with the LEGO® Botanicals Happy Plants (10349) building set, perfect for kids aged 9 and up. Blooming with adorable details, this 217-piece set features a baby dracaena plant and a baby pilea plant. 

It also features a yellow plant pot that stands up, and a blue plant pot that sits down, both adorned with cheerful expressions. The plants are interchangeable, bringing smiles and joy to any space. 

31217_Lifestyle_Cons_crop.jpg

**LEGO® Art the Fauna Collection – Tiger (31217)** 

Bring vibrant colour and nature into your home with the LEGO® Art the Fauna Collection Tiger set for adults. This unique building set allows animal and art lovers alike to create a frameless 3D artwork of a tiger peeking through decorative flowers and plants.  

Display it on your wall or use the built-in stand for tables or shelves. The customizable flowers can be repositioned, and you can even add other brick-built flowers from the LEGO Botanicals collection (sold separately). 

**The LEGO® Botanicals Petite Sunny Bouquet, the LEGO® Botanicals Happy Plants, the LEGO® Botanicals Japanese Red Maple Bonsai are available to pre-order now via LEGO stores and from select leading retailers around the world.** 

**To find out more about the sets, visit: www.LEGO.com/adults-welcome/botanical-com

 **  ENDS** 

**Notes to Editor** 
For more information, please contact: media@LEGO.com. 

**Product Details** 

**LEGO® Botanicals Petite Sunny Bouquet (10347)**  
 - Age: 9+ 
 - Price: €29.99/ $ 29.99 / £ 24.99  
 - Pieces: 373 
 - Product No.: 10347 
 - Dimensions – Contains 373 pieces and dimensions vary, but one arrangement measures over 8.5 in. (22 cm) high, 3 in. (8 cm) wide and 2 in. (5 cm) deep 
 - Available:  May 1st  
 - Link: Available at LEGO.com & other select retailers

 

**LEGO® Botanicals Japanese Red Maple Bonsai Tree (10348)** 
 - Age: 18+  
 - Price: €59.99/ $ 59.99 / £ 54.99 
 - Pieces: 474 
 - Product No.: 10348 
 - Dimensions – Contains includes 474 pieces and measures over 9.5 in. (24 cm) high, 8.5 in. (22 cm) wide and 10 in. (26 cm) deep 
 - Available: June 1st  
 - Link: Available at LEGO.com & other select retailers.

 

**LEGO® Botanicals Happy Plants (10349)** 
 - Age: 9+ 
 - Price: €29.99/ $ 29.99 / £ 24,99  
 - Pieces: 217 
 - Product No.: 10349 
 - Dimensions: Contains 217-piece set measures over 4.5 in. (12 cm) high and 3 in. (8 cm) wide, while the pilea plant measures over 3 in. (7 cm) high and 3.5 in. (9 cm) wide 
 - Available: 1st June 
 - Link: Available at LEGO.com & other select retailers

 

**LEGO® Art The Fauna Collection – Tiger (31217)** 
 - Age: 18+  
 - Price: €59.99/ $ 64.99 / £ 54.99 
 - Pieces: 744 
 - Product No.: 31217 
 - Dimensions – Contains 744 pieces and measures over 8 in. (20 cm) high, 12 in. (31 cm) wide and 2 in. (6 cm) deep   
 - Available: 1st June
 - Link: Available at LEGO.com & other select retailers  

 

 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com 

**About the LEGO® Play Well Study 2024** 
Commissioned by the LEGO Group, carried out by Edelman DXI 
36 countries: Australia + New Zealand, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Switzerland, Sweden, Saudi Arabia, Taiwan, Turkey, UAE, UK, and the USA. 

 Total sample: 61,532, including 36,000 Parents (appr. 1000 per market) and 25,532 Children aged 5-12 years old (appr. 700 per market). 

Fieldwork: 13.12.23 – 24.01.2024 

10349_10347_lifestyle_envr-1.jpg

Plant seeds of joy this Spring with the help of LEGO® Botanicals, who are expanding their product portfolio to include kids aged 9+, introducing: the LEGO® Botanicals Petite Sunny Bouquet, available from 1st May 2025 and the LEGO® Botanicals Happy Plants, available from 1st June 2025.  
For adult builders, the LEGO® Botanicals Japanese Red Maple Bonsai set arrives on the 1st June 2025, alongside the LEGO® Art  Fauna Collection Tiger building set, a 3D artwork perfect for animal and plant lovers alike. 

Let Joy Bloom with New LEGO® Botanicals and LEGO® Art Sets 

LEGO® Botanicals Petite Sunny Bouquet, the LEGO® Botanicals Happy Plants, LEGO® Botanicals Japanese Red Maple Bonsa, LEGO® Art the Fauna Collection – Tiger

Let Joy Bloom with New LEGO® Botanicals and LEGO® Art Sets

Asset Bundle_LEGO Botanicals 2025 Valentines Day.zip

Entrance_P-v3.jpg

 - *The LEGO Botanicals Le Florist Flower Truck is touring the globe, celebrating all forms of love— from soulmates and besties, to favourite colleagues and self-lovers—on the back of a 51%' surge in social media discussions around people feeling disconnected with their loved ones at the end of 2024.*
 - *An eight-minute LEGO Botanicals workshop, led by celebrity florist and artistic director, Jeff Leatham will be available to watch on LEGO.com/Botanicals from 9th February.*

**Billund, Denmark, 29th January 2025**: In an era where we are more digitally connected than ever, new data released today by the LEGO Group has revealed that our increased connectivity may be driving us further apart.  
 
With over 5 billion'' people— representing 62.3% of the global population—using social media, and more than 3 billion''' on messaging apps, it’s no surprise that a survey found that 40%'''' of people now interact more with people through their devices than in the physical world.   

When people replace real-world interaction with screen time, it has been found''''' that feelings of disconnection increase and well-being declines. That’s why the LEGO Group is on a mission to help real-world relationships bloom this Valentine’s Day and beyond. 

**A Fresh Take on Love: The Le Florist Flower Truck** 
This Valentine’s Day, the LEGO Group is championing togetherness and the joy of play with its Le Florist Flower Truck, by inviting people to celebrate creativity, connection and care as it visits cities around the world. 

A blooming florist shop on wheels, Le Florist bursts with colourful LEGO Botanicals flowers and is brimming with creativity. Visitors can dive into vibrant floral window displays, beautiful flower trollies, and free fun workshops to craft their own LEGO Botanicals stems. Playful selfie spots, including mirrored panels and a striking floralmural, offer picture-perfect backdrops to capture joyful moments and celebrate the beauty of connection – petal by petal.  

At each stop, budding builders can join interactive workshops to create personalised stems, inspired by their loved ones. 

Whether crafting a heartfelt gift for a soulmate, best friend, favourite colleague, or even for yourself, the Le Florist experience offers a hands-on way to express affection and appreciation.  

It’s an invitation to step away from screens, embrace the joy of togetherness, and create a LEGO bouquet that never wilts—because real connections, like the LEGO Botanical creations, are built to last. 

Kicking off its tour ahead of Valentine’s Day, the Le Florist experience stops in cities like New York, London, Toronto, Paris, Hamburg, and Milan — offering a chance to unplug, get creative with LEGO Botanicals, and let real connections bloom. Head over to [LEGO.com/botanicals-truck-tour][1] to see where other local Le Florist activations will bloom up near you! 


  [1]: https://www.LEGO.com/botanicals-truck-tour

Unleash Your LEGO Botanicals Creativity with Jeff Leatham_JF.jpg

**Alexandra Zamfir, Marketing Lead on LEGO Botanicals** said: *“What is special about the LEGO Botanicals collection is that it is not only the perfect gift to surprise and delight your loved ones, but it’s also an opportunity for you to build and spend meaningful quality time together. Valentine’s Day is a moment to celebrate those important relationships in your life, especially when we’re feeling more disconnected than ever. We hope that people will join us aboard the Le Florist truck to come together and build long-lasting memories.*” 

 

**Can’t Make It to the Truck? Unleash Your LEGO Botanicals Creativity with Jeff Leatham**   
From 9th February, the LEGO Group will be hosting a free online workshop to unleash your LEGO Botanicals creativity led by celebrity florist and artistic director Jeff Leatham. This unique experience invites flower enthusiasts and LEGO fans alike to explore the vibrant and limitless possibilities of floral design through the innovative LEGO Botanicals collection. 

With an enviable list of celebrity clients, Jeff has created stunning floral designs all over the World. Watch and build along with Jeff as he guides you in crafting three stunning LEGO Botanicals arrangements - a handheld bouquet, a botanical centrepiece, and a 'showstopper’ floral arrangement. Whether you're a seasoned LEGO enthusiast or new to the hobby, Jeff is sure to spark your imagination and inspire your next building project.

The workshop is open to everyone from 9th February via [LEGO.com/Botanicals][1], making it easy to build connections and creativity, wherever you are. 

In addition, select LEGO Stores across AMS and EMEA will be hosting a Valentine’s Day-theme Make & Take between 7th – 13th February. See timings below and find out more at LEGO.com/Stores. 
**US, Canada:**
 - Sunday 9 February 12:00 – 14:00

**UK, Ireland, Denmark, The Netherlands, Sweden:**  
 - Saturday 8 February 10:00 – 12:00
 - Sunday 9 February 12:00 – 14:00

**France**: 
 - Lyon, Lille, Clermont-F, So Ouest:** 
 - Friday 7 February 16:00 – 18:00
 - Saturday 8 February 11:00 – 13:00

**Bordeaux, Forum de Halles, Nice:** 
 - Saturday 8 February 11:00 – 13:00
 - Sunday 9 February 11:00 – 13:00

**Germany**: 
 - Wednesday 12 February 15:00 – 17:00
 - Thursday 13 February 15:00 – 17:00


  [1]: https://www.lego.com/botanicals

**Data sources:** 
' Source: Forums, Reddit, Twitter: six-month period covering October 2023 – April 2024 to May 2024 – November 2024 
''Source: [Wearesocial.com][1]   
'''Source: [Spectrm][2] 
''''Source: [Deloitte Insights][3]  
'''''Source: [Psychology Today][4]  


  [1]: https://wearesocial.com/uk/blog/2024/01/digital-2024-5-billion-social-media-users/
  [2]: https://spectrm.io/insights/blog/messaging-app-statistics-most-popular-communication-method-2020/
  [3]: https://www2.deloitte.com/us/en/insights/industry/telecommunications/connectivity-mobile-trends-survey/2023/connectivity-mobile-trends-survey-full-report.html
  [4]: https://www.psychologytoday.com/us/blog/live-long-and-prosper/202210/technology-use-loneliness-and-isolation

Notes to Editors

For more information, please contact [
][1] 

**About the LEGO Group:** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 
  
Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: [www.LEGO.com][2] 

**About LEGO Botanicals:** 
The LEGO Group launched its Botanical collection in 2021, with the introduction of the LEGO® Flower Bouquet and LEGO Bonsai Tree. The collection has since been expanded with more brick-based plants and flower arrangements, including the LEGO Orchid, LEGO Wildflower Bouquet, LEGO Icons Bouquet of Roses, LEGO Icons Tiny Plants, and more. 

These buildable flower and plants sets are designed to symbolize connection through creativity, while the process of assembling these builds provides a mindful and meaningful experience, allowing builders to slow down, tap into their creativity, and savour moments of connection with loved ones. 

 
  [1]: mailto:media@lego.com
  [2]: http://www.LEGO.com

**About the Le Florist Flower Truck**   
The Le Florist Flower Truck is an activation by the LEGO Group, designed to celebrate love and connection of all kinds, through the world of LEGO Botanicals endless creativity. It will be activated in cities around the world, including New York, Toronto, London, Paris, Milan, Hamburg, Amsterdam and more.  

Visit, [LEGO.com/botanicals-truck-tour][1] to view where other Le Florist events and locations will bloom up near you. 

Le Florist invites everyone to celebrate creativity, connection, and care — all while sharing joyful moments that are built to last. 

  [1]: https://www.LEGO.com/botanicals-truck-tour

**Unleash Your LEGO Botanicals Creativity With Jeff Leatham** 
Led by the celebrity florist and artistic director, Jeff Leatham, this eight-minute session will guide you in crafting three stunning LEGO Botanicals arrangements - a handheld bouquet, a botanical centrepiece, and a 'showstopper’ floral arrangement. Whether you're a seasoned LEGO enthusiast or new to the hobby, Jeff will spark your imagination and invite you into a world of everlasting blooms. 

**About Jeff Leatham** 
Jeff Leatham is a renowned celebrity florist and Artistic Director. Known for his bold use of color and innovative designs, Leatham has been a leading figure in floral artistry since 1994. He was honored with the Chevalier de l’Ordre des Arts et des Lettres in 2014 for his contributions to French culture. 

Leatham's work is characterised by clean lines, strong colors, and a unique approach to floral arrangements, making him a sought-after talent for global events, weddings, and brand collaborations. His designs have been featured in prestigious venues and events worldwide, including the New York Botanical Garden's Orchid Show. 

He has published several books, including "The Art of the Flower," and launched a fragrance line and floral delivery service. Leatham's influence extends to collaborations with luxury brands and iconic installations, such as those at the Chateau De Versailles and MoMA. 

With a distinctive style that blends contemporary art with floral design, Jeff Leatham continues to shape the industry and inspire with his creative vision. 

  [1]: https://www.lego.com/botanicals

**Product Details for the four new LEGO® Botanicals Sets** 
**LEGO® Botanicals Pretty Pink Flower Bouquet** 
 - Age: 18+
 - Price: € 59.99/ $59.99 / £54,99
 - Pieces: 749
 - Product No.: 10342
 - Dimensions – The set includes 749 pieces and flower lengths vary but, as a guide, the cymbidium orchids stand over 12.5 in. (32 cm) tall 
 - Available: January 1st, 2025
 - Link: [www.LEGO.com/themes/adults-welcome/botanical-collection/artificial-flowers][1] 

**LEGO Botanicals Mini Orchid** 
 - Age: 18+
 - Price: €29.99/ $ 29.99 / £ 24,99
 - Pieces: 274
 - Product No.: 10343
 - Dimensions – The LEGO® orchid has 274 pieces and stands over 10 in. (25 cm) tall 
 - Available: January 1st, 2025
 - Link: [www.LEGO.com/themes/adults-welcome/botanical-collection/artificial-flowers][2] 

 **LEGO Botanicals Lucky Bamboo** 
 - Age: 18+
 - Price: €29.99/ $ 29.99 / £ 24,99
 - Pieces: 325
 - Product No.: 10344
 - Dimensions: This 325-piece set stands over 11 in. (29 cm) tall 
 - Available: January 1st, 2025
 - Link: [www.LEGO.com/themes/adults-welcome/botanical-collection/artificial-flowers][3]  
 
**LEGO Botanicals Flower Arrangement** 
 - Age: 18+
 - Price: €109.99/ $ 109.99 / £ 94,99
 - Pieces: 1,161
 - Product No.: 10345
 - Dimensions – Contains 1,161 pieces and measures over 12.5 in. (31 cm) wide 
 - Available: February 1st on LEGO.com


  [1]: https://www.LEGO.com/themes/adults-welcome/botanical-collection/artificial-flowers
  [2]: https://www.LEGO.com/themes/adults-welcome/botanical-collection/artificial-flowers
  [3]: https://www.LEGO.com/themes/adults-welcome/botanical-collection/artificial-flowers

In an era where we are more digitally connected than ever, new data released today by the LEGO Group has revealed that our increased connectivity may be driving us further apart. 

Time to Reconnect: This Valentine’s Day, LEGO® Botanicals Sets off on Global Valentine’s Tour to Rebuild Wilted Connections, as Data Shows People Interacting More Online than in Person

The LEGO Botanicals Le Florist Flower Truck is touring the globe, celebrating all forms of love on the back of disconnection

LEGO® BOTANICALS Valentines Day

10345_10342_10343_10344_Lifestyle_Envr_01.jpg

Botanicals_Original_CMYK_L_2024 black 3.png

**Billund, 13th November, Denmark:** Since its introduction in 2021, the LEGO Botanicals collection has fast become one of the LEGO Group’s most popular product ranges, captivating both builders and plant lovers with its unique blend of creativity and relaxation. These sets offer a fresh experience to building, allowing fans of all ages to create lifelike plants and flowers using LEGO bricks, and in particular appealing to adults looking for mindful, stress-relieving activities. 

Today, the LEGO Group has announced LEGO Botanicals will become its own specific theme, titled LEGO Botanicals, accompanied by its own logo and new products to come – announcing four new LEGO Botanicals sets to arrive from early 2025. 

The four new sets announced include the LEGO® Botanicals Pretty Pink Flower Bouquet, the LEGO® Botanicals Mini Orchid, the LEGO® Botanicals Lucky Bamboo and LEGO® Botanicals Flower Arrangement.  

The LEGO Botanicals range is inspired to complement a range of different plant styles and fan favourites. Whether elegant orchids, vibrant flower bouquets, or something else entirely, there's options for everyone; and with customisation features available, these sets combine creativity with nature to offer a unique building experience that can appeal to both casual builders and green-thumbed enthusiasts. 

10342_Lifestyle_Cons_crop.jpg

**LEGO® Botanicals Pretty Pink Flower Bouquet (10342)**  
Budding florists can relax and unwind as they build the LEGO Botanicals Pretty Pink Flower Bouquet (10342). Consisting of 15 flower stems and foliage, including daisies, cornflowers, eucalyptus, elderflowers, roses, ranunculus, cymbidium orchids, a waterlily dahlia and a campanula.  

All the stems are adjustable, encouraging builders to create bespoke floral arrangements that they can use as floral home or office decor. For added customisation, the flowers can be arranged with other LEGO bouquets, sold separately, to create a larger, unique floral display. 

10343_Lifestyle_Envr_01.jpg

**LEGO® Botanicals Mini Orchid (10343)** 
Builders can let creativity blossom with the LEGO® Botanicals Mini Orchid (10343). The lifelike replica features five orchid flowers in bloom and a few in bud, as well as leaves for extra authenticity.  

It also comes with a light terracotta flowerpot that sits on a beautiful wood-effect plinth, making it easy for budding florists to display the LEGO flower proudly as beautiful home or office decor to bring the tranquility of nature into any living or working space. 

10344_Lifestyle_Envr_04.jpg

**LEGO® Botanicals Lucky Bamboo (10344)** 
Blooming with details, the LEGO Botanicals Lucky Bamboo (10344) gives nature-lovers the chance to build a piece of plant decor that represents tranquillity and good fortune.  

Capturing the serenity of nature, the detailed decorative plant includes three green bamboo stems and pebbles that sits in a plant pot with a wood-effect plinth.  

Both the Mini Orchid and Lucky Bamboo complete the Four Gentlemen quartet, alongside the previously-released LEGO® Chrysanthemum (10368) and the LEGO® Plum Blossom (10369) sets.  

**LEGO® Botanicals Flower Arrangement (10345)**

Builders can feel their creativity flourish with the LEGO® Botanicals Flower Arrangement. Blooming with vibrant flowers, including camellia, peonies, hydrangeas, baby’s breath, ranunculus, bouvardia and lilies, the set lets builders embrace their inner florist as they arrange the flowers into a unique display.  The Flower Arrangement chalice vase comes with a clever pin system that allows flower enthusiasts to customize the look of the set or mix in other LEGO Botanicals sets, to create a different style. 

With 4 in 5 adults saying that doing something creative, manual or active feels more fulfilling as opposed to doing something passive (e.g., watching TV) (80%)*,the LEGO Botanicals collection offers adults a new vehicle for their creativity. Let your mind bloom! 

Joining the collection of LEGO Botanicals sets, the LEGO Botanicals Pretty Pink Flower Bouquet, LEGO Botanicals Mini Orchid and LEGO Botanicals Lucky Bamboo will be available to buy on LEGO.com, LEGO Stores and other retailers from January 1st 2025.  

The LEGO Botanicals Flower Arrangement will be available to pre-order for LEGO Insiders and in LEGO Stores from January 1st 2025. 

To find out more about the sets, visit: www.LEGO.com/adults-welcome/botanical-collection

For more information, please contact: media@LEGO.com. 

**Product Details** 

**LEGO® Botanicals Pretty Pink Flower Bouquet**  
 - Age: 18+  
 - Price: € 59.99/ $59.99 / £54,99  
 - Pieces: 749 
 - Product No.: 10342 
 - Dimensions – The set includes 749 pieces and flower lengths vary but, as a guide, the cymbidium orchids stand over 12.5 in. (32 cm) tall 
 - Available: Pre-order from November 13, launch January 1st 
 - Link: Available at LEGO.com & other select retailers

**LEGO® Botanicals Mini Orchid** 
 - Age: 18+
 - Price: €29.99/ $ 29.99 / £ 24,99  
 - Pieces: 274 
 - Product No.: 10343  
 - Dimensions – The LEGO® orchid has 274 pieces and stands over 10 in. (25 cm) tall  
 - Available: January 1st 
 - Link: Available at LEGO.com & other select retailers.

 

**LEGO® Botanicals Lucky Bamboo** 
 - Age: 18+  
 - Price: €29.99/ $ 29.99 / £ 24,99  
 - Pieces: 325 
 - Product No.: 10344  
 - Dimensions: This 325-piece set stands over 11 in. (29 cm) tall  
 - Available: January 1st 
 - Link: Available at LEGO.com & other select retailers

 

**LEGO® Botanicals Flower Arrangement** 
 - Age: 18+  
 - Price: €109.99/ $ 109.99 / £ 94,99  
 - Pieces: 1,161  
 - Product No.: 10345  
 - Dimensions – Contains 1,161 pieces and measures over 12.5 in. (31 cm) wide  
 - Available: February 1st on LEGO.com & LEGO Insiders

 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com  


***About the LEGO® Play Well Study 2024** 
Commissioned by the LEGO Group, carried out by Edelman DXI 

36 countries: Australia + New Zealand, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Switzerland, Sweden, Saudi Arabia, Taiwan, Turkey, UAE, UK, and the USA. 

Total sample: 61,532, including 36,000 Parents (appr. 1000 per market) and 25,532 Children aged 5-12 years old (appr. 700 per market). 

Fieldwork: 13.12.23 – 24.01.2024 

 

Notes to Editor

LEGO Botanicals to become its own theme of products, with four new sets announced by the LEGO Group, launching in early 2025

Grow Your Creativity With Four New LEGO® Botanicals Sets 

LEGO® Botanicals Pretty Pink Flower Bouquet, the LEGO® Botanicals Mini Orchid, the LEGO® Botanicals Lucky Bamboo and LEGO® Botanicals Flower Arrangement

Grow Your Creativity With Four New LEGO® Botanicals Sets

**August 29, Billund, Denmark:** The LEGO Group has today announced two new additions to its LEGO® Icons Botanical collection: a LEGO® Icons Poinsettia and LEGO® Icons Wreath. Indulge yourself or a loved one and capture the essence of fall and winter by building a lovely centrepiece.

10370_Lifestyle_Cons_02.jpg

**LEGO Icons Poinsettia**  
This posable LEGO plant replica depicts a ‘Grande Italia’ poinsettia. Nestled in a woven-basket flowerpot, it features green leaves and five clusters of vibrant red leaves (bracts) with yellow cyathia at the center. Easy to assemble, this 608-piece model delivers a rewarding building experience and makes an elegant display for the home and office

10340_Lifestyle_Build_07.jpg

**LEGO Icons Wreath**  
Suitable for wall and table decoration, the LEGO Icons Wreath makes a great gift idea for the holiday season or any other special occasion. The 1,194-piece wreath comes with four hanging loops and can also be displayed in garland configuration. Choose between red, blue and white berries or create your own combination. Position the orange slices, cinnamon and pinecones, and pose the rich green foliage for that perfect look.  

The **LEGO Icons Poinsettia (10370)** and the **LEGO Icons Wreath (10340**) and will be available to pre-order from August 29 via LEGO stores and from select leading retailers around the world. 

With two thirds of adults (67%) admitting they wish they had new hobbies or passions*, both new sets offer an opportunity to take part in a relaxing project, perfect to build solo or with family and friends. 

To find out more about the new LEGO Botanical Building Sets, visit: www.LEGO.com/adults-welcome/botanical-collection  

For more information, please contact: [media@LEGO.com.][1] 

**Product Details**
**LEGO Icons Poinsettia**  
 - Age: 18+ 
 - Price: € 49.99/ $49.99 / £44,99 / AUD 99.99 / 449 CNY / 20990 HUF / 1299 MXN / 64.99 CAD 
 - Pieces: 608 
 - Product No.: 10370 
 - Dimensions –The poinsettia plant, including the flowerpot, in this 608-piece building set measures over 8 in. (21 cm) high, 8.5 in. (22 cm) wide and 6.5 in. (17 cm) deep 
 - Available: Pre-order from August 29, launch October 1 
 - Link: Available at LEGO.com & other select retailers

**LEGO Icons Wreath**  

 - Age: 18+
 - Price: €99.99/ $ 99.99 / £ 89,99 / 169.99 AUD / 899 CNY / 42990 HUF / 2599 MXN / 129.99 CAD 
 - Pieces: 1,194 
 - Product No.: 10340 
 - Dimensions – The wreath in this 1,194-piece building set measures over 2.5 in. (7 cm) high, 14.5 in. (37 cm) long and 14.5 in. (37 cm) wide 
 - Available: Pre-order from August 29, launch October 1 
 - Link: Available at LEGO.com & other select retailers

 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com  


**About the LEGO® Play Well Study 2024** 

Commissioned by the LEGO Group, carried out by Edelman DXI.

36 countries: Australia + New Zealand, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Switzerland, Sweden, Saudi Arabia, Taiwan, Turkey, UAE, UK, and the USA. 

Total sample: 61,532, including 36,000 Parents (appr. 1000 per market) and 25,532 Children aged 5-12 years old (appr. 700 per market). Fieldwork: 13.12.23 – 24.01.2024 


  [1]: mailto:media@LEGO.com

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The LEGO Group has today announced two new additions to its LEGO® Icons Botanical collection: a LEGO® Icons Poinsettia and LEGO® Icons Wreath. Indulge yourself or a loved one and capture the essence of fall and winter by building a lovely centrepiece.

Build and Bloom With the New LEGO® Icons Botanical Collection Sets – A Great Gift for Any Occasion! 

 Build and bloom with the new LEGO® Icons Botanical collection: a LEGO® Icons Poinsettia and LEGO® Icons Wreath

LEGO® Icons Poinsettia and LEGO® Icons Wreath

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**Billund, Denmark, 26 June 2024:** The LEGO Group announced two stunning new additions to its LEGO® Botanical Collection: a LEGO® Plum Blossom and a LEGO® Chrysanthemum. Timeless gifts for a plant lover or perfect for creating an elegant floral display for your home, both new sets are designed to provide an immersive building experience for adults that lets creativity bloom. 

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**LEGO Chrysanthemum**  
This beautiful LEGO recreation comes with posable leaves and petals depicts the vivid-orange flower in various stages of growth, capturing the flower in various stages, including one in full bloom, one blossoming and two in bud. The plant is nestled in a pastel green flowerpot with a golden band and wood-effect plinth. 

**LEGO Plum Blossom**  
Embark on a tranquil journey with the LEGO® Icons Plum Blossom building project for adults. This detailed interpretation depicts the iconic winter flora with its elegant stem and vivid red and magenta flowers. This 327-piece set comes in a pastel-blue flowerpot with a golden band and wood-effect plinth and is easy to assemble. Delivering a rewarding building experience, this set makes a beautiful, easy-care flower display for the home and office. 

With 6 in 10 (58%) of adults admitting to spending less than one hour a day relaxing*, both new sets offer an opportunity to spend quality time with friends or family to create a mindful project and assist with relaxation.  

The **LEGO Chrysanthemum (10368)** and the **LEGO Plum Blossom set (1369)** and will be available to pre-order from June 26 via LEGO stores and from select leading retailers around the world. 

To find out more about the new LEGO Botanical Building Sets, visit: [www.lego.com/adults-welcome/botanical-collection][1]


 


  [1]: www.lego.com/adults-welcome/botanical-collection

For more information, please contact: [media@LEGO.com][1]. 

*6 in 10 (58%) of adults admitting to spending less than one hour a day relaxing, according to the LEGO Play Well Study 2022 


**Product Details** 
**LEGO Chrysanthemum**  
 - Age: 18+
 - Price: € 29.99/ $29/99 / £24.99
 - Pieces: 278
 - Product No.: 10368
 - Dimensions: Measures over 10.5 in. (26 cm) high, 4 in. (10 cm) wide
   and 3.5 in. (9 cm) deep
 - Available: Pre-order from 26th June, launch 1st August
 - Link: [lego.com][2]

 

**LEGO Plum Blossom**  
 - Age: 18+
 - Price: €29.99/ $ 29.99 / £ 24.99
 - Pieces: 327
 - Product No.: 10369
 - Dimensions: Measures over 13.5 in. (34 cm) high, 6.5 in. (17 cm) wide and 3.5 in. (9 cm) deep
 - Available: Pre-order from 26th June, launch 1st August 
 - Link: [lego.com][3]

 

**About the LEGO Group** 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. 

  

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. 

  

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com  


  [1]: mailto:media@LEGO.com
  [2]: https://www.lego.com/product?p=10368
  [3]: https://www.lego.com/product?p=10369

The LEGO Group announced two stunning new additions to its LEGO® Botanical Collection: a LEGO® Plum Blossom and a LEGO® Chrysanthemum.

Embark on a Tranquil Journey With New LEGO® Botanical Collection Sets, Serving as the Best Home Décor Display

LEGO Botanicals June 2024

LEGO® Botanical Collection

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If you are a journalist, please contact our global press office team at [media@lego.com][1].

For all non-journalist enquiries relating to order status, missing bricks or building instructions, please contact [customer service][2].

For enquiries about business opportunities, charity, product ideas or projects and theses, please check our [contact information][3].


  [1]: mailto:media@lego.com
  [2]: https://www.lego.com/service
  [3]: https://www.lego.com/aboutus/lego-group/contact

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