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The LEGO Group and Gameloft are shifting gears with three exciting new rides for fans to take for a spin — both in LEGO® Technic form and in the popular game, Asphalt Legends Unite. What's more, each LEGO Technic supercar set come with an exclusive redeemable code, enabling fans to unlock the car in Asphalt and experience its thrill virtually.

Today, the LEGO Group officially opened its new state-of-the-art office at the Lyrik, 1001 Boylston Street, which will be the company’s new US Hub and support its ongoing commitment to reaching more children across the US with LEGO® play.

The LEGO Group and Scuderia Ferrari HP have come together for a challenge of determination like no other. In a thrilling cinematic video revealed today, Formula 1 stars Lewis Hamilton and Charles Leclerc take on an epic and playful mission to assemble the LEGO® Technic™ Ferrari SF-24 F1 Car in their very own LEGO wind tunnel – all under the watchful (and slightly cheeky) eyes of their team principal, Fred Vasseur.

he LEGO Group, in collaboration with The Walt Disney Company and 20th Television Animation, is excited to introduce a fan-favorite from Springfield: The Simpsons™: Krusty Burger set. A must-have for fans of THE SIMPSONS, this highly detailed recreation of the iconic fast-food restaurant invites builders to step into the world of Springfield like never before.

The world's first large-scale commercial e-methanol facility, the Kassø e-methanol facility, has been officially inaugurated and is ready to deliver e-methanol to key partners.

The LEGO Group today announced the appointment of Alessandro Nasi to its LEGO A/S Board of Directors, effective May 9, 2025.

The LEGO Group and Pixar have collaborated to unveil the first-ever brick built LEGO® Ideas Luxo Jr. Collectible Display model which will be available from the 1st June 2025. Synonymous with classic Pixar movies and heralding from 1986 when Luxo Jr. first appeared in a short Pixar film, fans will be able to recreate Luxo Jr’s. signature bouncing, hopping and rotating movements in bricks, for the very first time.

The LEGO Group today announced it will invest US $366 million to build and operate a 2,000,000-square-foot regional distribution center (RDC) in Prince George, Virginia, U.S. The RDC is expected to be operational in 2027, with construction starting later this year.

On June 11 the LEGO Group will put the world in play mode as it celebrates its World Play Day with events in London, Berlin, Boston and Shanghai.