All LEGO Group Press Releases
Learn more about new sets, campaigns, celebrations and partnerships. Browse through the latest company announcements or sort all press releases by topic.
- Press Releases
ProductsThe LEGO Group Debuts the LEGO® Icons TRANSFORMERS Soundwave Set for Decepticon Fans
The LEGO Group, in collaboration with leading games, IP and toy company Hasbro, reveals the LEGO® Icons TRANSFORMERS Soundwave model set (10358), an immersive building experience crafted for adult fans. This collectible set captures the essence of the iconic Decepticon Soundwave and his loyal cassette companions in a detailed and dynamic LEGO brick interpretation.
Press ReleasesKenny Ortega Appointed Executive Producer On LEGO® Friends Live-Action Musical Special
• Filming Kicks Off in London This August
• Experience the magic of Heartlake City through music, storytelling, and dazzling dance numbers
• Innovative Technology Brings LEGO® Friends to Life Like Never Before_Friends_Friendship_Tree_House_Hangout.png?width=30&quality=50&crop=16:9)
SustainabilityThe LEGO Group and WWF Denmark collaborate on new design guidelines to help children imagine a more sustainable future through LEGO® play
The LEGO Group has joined forces with WWF Denmark to create the Planet Promise Design Guidelines to support the development of exciting new storylines that feature socially and environmentally responsible practices in play experiences.
Formula1The Ultimate 75th Birthday Present! The LEGO Group Surprises Drivers with LEGO® Brick-Built Trophies at Silverstone’s FORMULA 1® BRITISH GRAND PRIX
Today, the LEGO Group will present the top three drivers of the FORMULA 1 BRITISH GRAND PRIX 2025 at Silverstone with the first-ever Formula 1 trophies made entirely of LEGO® elements.
Press ReleasesLet Creativity Bloom: New LEGO® Botanicals Sets Arrive This Summer
This summer, the LEGO® Botanicals collection grows with two standout sets for nature-loving builders: introducing the LEGO® Botanicals Hibiscus Flower (10372) and LEGO® Botanicals Mini Bonsai Trees (10373).
Company newsThe LEGO Group recognised in the 2025 TIME100 Most Influential Companies list
We are proud to share that the LEGO Group has been named in the the fifth annual TIME100 Most Influential Companies list. Our standout contribution to global culture was recognised in the inaugural TIME100 Companies Impact Awards.
ProductsThe LEGO Group Unveils the New LEGO® Icons Shelby Cobra 427 S/C Model Car Set
The LEGO Group today unveils the LEGO® Icons Shelby Cobra 427 S/C model car set (10357), a collectible set designed specifically for adult builders. This build allows enthusiasts to relive the legendary design and performance of the iconic 1960s sports car, which celebrates its 60th anniversary this August 2025.
Press ReleasesThe LEGO Group celebrates World Play Day by inspiring kids to reimagine urban spaces for play
On International Day of Play the LEGO Group is putting the world in ‘play mode’ by demonstrating how kids’ ideas have the power to transform cities. Urban spaces in Boston, Berlin, London and Shanghai will be transformed into playful immersive experiences for kids and families.
ProductsGrab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!
The LEGO Group together with Netflix and Tomorrow Studios, set sail for new adventures as they unveil the first full line up of highly anticipated LEGO® ONE PIECE products.
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